Tuesday, December 31, 2019
Alternative Dispute Resolution - Free Essay Example
Sample details Pages: 9 Words: 2835 Downloads: 2 Date added: 2017/06/26 Category Law Essay Type Case study Level High school Did you like this example? Alternative Dispute Resolution Scenario: The Herbert City Council owns a Olympic Pool and Training Centre which is managed by a Mr Samuel Phlipper. Until February 18, 2011 the facility had been used by both the Under Water Hockey Federation of Australia and the National Synchronized Swimmers Association. This has been possible because, up to now, the national teams of the respective associations have not made heavy use of the only available time in which the pool is closed to the public, that is, from 6:00am to 8:00am. Donââ¬â¢t waste time! Our writers will create an original "Alternative Dispute Resolution" essay for you Create order Both groups have now decided to use Herbert as the base for their Games training programmes and, as a consequence, they are claiming the right to the full two hour session every day. Both parties assert that priority usage agreements have been signed with the Herbert City Council. Mr Phlipper is not willing to extend the hours at which the pool is open because this would incur excessive . overtime costs and any variation of hours would not only inconvenience him but would impact on the use of the pool by the general public. In addition to the dispute over the use of the pool itself, the two groups have become increasingly antagonistic. The all male Under Water Hockey Squad objects to the bee-bop music played by the synchronized swimmers and claim that discarded hair pins and dislodged nose pegs left on the floor of the pool have caused the hockey players to sustain minor injuries during practice. For their part the women swimmers have taken offence to pictures of scantily clad females which have been placed in communal areas by the Hockey Squad and at the frequent remarks with sexual innuendo made by the Hockey Squad members. The men also have a record of leaving equipment around the pool and expecting the women to clean up at the end of the training sessions. Question 1 Identify the parties issues and interests. The two teams nominate a representative to attempt a resolution of the issues through direct negotiation. The President of UWHF, Chuck Fitzpatrick, is concerned not to appear sexist, and is very keen to appease the womens team. The representative of the non-hierarchical swimming squad, Ms Georgia Douglas, has been democratically elected because she is a person who can be relied on to hold firm to an agreed position. She does not intend to move from her bottom line. Her team must be guaranteed priority usage and all the offensive material must be removed from the pool complex. This factual matrix revolves around a dispute between the key parties, the Under Water Hockey Federation of Australia, the National Synchronized Swimmers Association and the Herbert City Council and its manager Mr Samuel Phlipper. It arises over the two teams assertion to use the pool in the two hour time slot that it is closed to the public, each claiming a contractual priority right to the pool at this time. Additionally, just as with most disputes, alongside the major issue there are secondary issues arising either directly out of the major issue or as a result of the antagonism between parties. These include having the pool closed for more than two hours in the morning [Mr Phlippers concern]; the bee-bop music and discarded hairpins and dislodged nose pegs [The Hockey Squads concerns]; the pictures of scantily clad women placed in communal areas, the sexual innuendo and leaving pool equipment to be put away by the ladies [concerns by the Swimming team about the mens beh aviour] and last but not least the antagonism between the teams and the attitude of the Swimming team and their representative to the Dispute Resolution process. The pools public clientele are also a party, albeit minor. Though they do not have an issue as such, they none the less have an interest which should not be completely ignored. The aim here as with any form of negotiation, is to reach a solution as satisfactory as possible for all, within the attendant resource boundaries. Quintessentially, [N]egotiating is a basic means of getting what you want from others. It is back and forth communication designed to reach an agreement when you and the other side have some interests that are shared and others that are opposed.1 Note that the operative word here is interests. That is, not what the parties want, but why they want it. Aside from a concern for the public interest noted already, Mr Phlippers personal interest is in avoiding excessive overtime fees and the inconven ience of having the pool open for longer. The Under Water hockey Squads interests are impliedly, a desire to maintain an attitude and behaviour of male superiority and /or the area as totally their own, avoid minor injuries and it would seem common sense that Chuck [as the teams President] would have an interest in maintaining the Squads reputation and/or want damage control on behalf of the Squad. The Synchronised Swimmers interests are not to have to deal with the Hockey Squads sexist attitude and behaviour and expectations. Just as with the President of the UWHF, the representative of the Swimming Squad also has an interest however her interest is in being positional. That is, she is focused on making sure that a certain outcome is achieved rather than in fulfilling the interests of the team. This is clear since it is stated that Ms Georgia Douglas, has been democratically elected because she is a person who can be relied on to hold firm to an agreed position. She does not intend to move from her bottom line.2 As mentioned above, this creates a tangential issue, interalia, because of the difference in power that can be created by the differing approaches to the negotiation. As noted earlier, a vital, almost inherent component to any successful negotiation is a concentration on the parties interests. Mackie in his book reviewing different negotiation strategies notes clearly that although there are different personality types resulting in different negotiating strategies and some more productive than others, position bargaining really has no place in negotiation . 3 Ineffective competitives, however were described as irritating, headstrong, unreasonable, arrogant and obstructive, lacking the perceptiveness and realism of the effective competitiveness à ¢Ã¢â ¬Ã¢â¬Å" The problem of the ineffective/competitive is relatively easy to define: he is obnoxious'. 4 Question 2 Advise Chuck on negotiation strategy and how he might deal with Georgia. The negotiators make little progress, so the two representatives decide to request a meeting with Samuel Phlipper. The sticking point appears to be that both teams must have 1 Ãâà ½ hours each in order to prepare, train and shower afterwards. A brief discussion of the different types of negotiation techniques available to Chuck in the circumstances, with their possible outcomes and recommendations, will be undertaken, in order to more thoroughly advise Chuck on the strategy he might use to deal with Georgia. There is no one and only way to negotiate. Since personalities differ, negotiation styles and their adjunct strategies will also differ. Whether shy, competitive, demanding, accommodating, compromising, bullying or retiring, all of these will affect the way in which we deal with others and so too the way we negotiate. In essence however, these can be boiled down to two main approaches as very briefly alluded to earlier, the competitive adversary and the co-operative problem solver.5 Following the style of the problem solver, the Principled Negotiation concept and its accordant strategies, which arguably changed the landscape in the area of Alternative Dispute Resolution, was introduced by Fisher and Ury i n the 1980s.6 This system has been tested and found to have a higher success rate with 59% of negotiators using this manner being effective whilst effectiveness with the adversarial model was only 25%.7 Furthermore, a follow up study found time the effectiveness of adversarial bargaining continuing to decline, being only 9% at the time the later study was conducted a decade later. 8 There are five founding principles to this approach. The first step is to deal with the problem, not the people. The parties should direct any frustrations at the problem not each other and work together rather than being distracted by misdirected emotions and communication. The problem should be the bad guy not the other party. The second and arguably most important point is, as was already explained, looking at the parties interests à ¢Ã¢â ¬Ã¢â¬Å" what is behind what they ask for? Concentrating on this allows step three to almost flow naturally, that is, brainstorming to arrive at win/win situations instead of demanding certain outcomes. The fourth element is important to ensure that all parties are confident that the outcome was fair and this can be achieved through solutions based on objective standards. Lastly but by no means least is the BATNA à ¢Ã¢â ¬Ã¢â¬Å" Best Alternative To a Negotiated Outcome. This simply means doing the requisite preparation and knowing exactly what your bottom line is before you go in. As opposed to a positional stance, this is not what is brought in at the start and demanded but rather something each party is aware that beyond this point any agreement would be unworkable. Given the success rate of the problem solving approach to negotiation, Chuck should normally be advised to take this approach. However, despite its success rate and as mentioned previously, sometimes there are obstacles, and in this case it is Georgias adversarial approach. Numerous authors who commend the work of Fisher and Ury none the less state that dif ferent strategies need to be employed when a co-operative negotiator must deal with an adversarial party, making the playing field uneven.9 It is the opinion of this author that Principled Negotiation should still form the foundational strategy of Chucks approach since ultimately this technique also aims to ensure satisfaction as much as is possible for both sides, and as such is most likely to mean a more enduring solution. However rarely are negotiations purely co-operative and to do so here is, paradoxically, likely to be naÃÆ'à ¯ve and counter-productive. 10 Therefore it is recommended that some further strategies also be employed. Wade points out in his article on strategies for difficult negotiations that the party making the first offer and the content of that offer are two very vital considerations. 11 It is suggested here that Chucks desire to appease the womens team, well intentioned as it is, not be allowed to result in Chucks premature agreement. This is piv otal; a certain amount of delay may be necessary to allow room for thought. Given that they are both in training, it seems likely that a competition of some sort is approaching for both teams and therefore possibly suggesting to Georgia that her unwillingness to even discuss her position could cost them both a great deal of time, may also help. McLean when discussing difficult people posits that [A] helpful strategy is to agree with the superficial complaint but then direct attention to the matter of costs and that perhaps there is something to be gained by compromise. 12 McLean also notes that it might also be important for Chuck to consider a way of allowing Georgia to save face without letting go of anything that falls below the teams bottom line.13 Since the sticking point is the actual time required to use the pool it seems that the Under Water Squad may be willing to amend the offensive behaviour and this could be used by Chuck as a sign of compromise and allows G eorgia the opportunity to show she has still managed to at least secure part of the girls demands. 14 Question 3 Samuel is faced with a number of impasses and at least one difficult person. Identify them and suggest strategies he might use at the meeting. The Impasses and People The impasses seem to ultimately be that both parties need use of the pool for at least an hour and a half but it is only open for 2 hours each morning. A change in the behaviour of the mens team and the nose pegs, hairpins and bee-bop music of the womens team were an issue but these seem to be negotiable since we have been told that the sticking point is the time for use of the pool so it seems these are no longer impasses. Opening the pool for longer will affect Samuel and the public interest and incur excessive overtime costs and though this is not a major impasse, it none the less still needs consideration and last but not least as pointed out earlier, Georgia is demanding that her team have priority use of the pool making her a more difficult person to deal with. The Strategy Samuel is brought in for a meeting with the two teams. His strategy will be largely determined by his role. If we are to take this scenario at face value, then Samuel would not be considered a neutral party since he does have an interest in and to a great extent, power over, the outcome of the dispute. Therefore the most obvious role of just mediator is highly unlikely. NADRAC,15 the main governmental body overseeing Alternative Dispute Resolution in Australia explains that Mediationis a process in which [T]he mediator has no advisory or determinative role in regard to the content of the dispute or the outcome of its resolution , but may advise on or determine the process of mediation whereby resolution is attempted. 16 Therefore Samuel is most likely to be acting in a hybrid process described by NADRAC as follows, Combined or hybrid dispute resolution processes are processes in which the dispute resolution practitioner plays multiple roles. For example, in conciliati on and in conferencing, the dispute resolution practitioner may facilitate discussions, as well as provide advice on the merits of the dispute. In hybrid processes, such as med-arb, the practitioner first uses one process (mediation) and then a different one ( arbitration). The strategy therefore is likely to be one of combined mediation, negotiation and quazi adjudication, the last role arising out of the power he has to determine the other two parties contractual rights giving him the power essentially to adjudicate the matter. In Capolingua v Phylum, costs were not awarded to the winning party despite the rule that costs follow the event because of the winning partys unnecessary protraction of the matter. 17 One important factor about the inclusion of Samuel and his adjunct authority is his ability to control the outcome by taking Georgies power to insist on her position out of her hand whilst simultaneously helping her save face. Samuels best plan considering the inter est of both parties could be to try to negotiate separately with each party first to see if they are willing to do alternate days, which would avoid Samuel having to keep the pool open for longer with its consequent problems. Should this fail, he could suggest the option that the pool be open for an extra hour at the end of every day for the public, in place of keeping it open for the extra hour required in the morning to accommodate both parties. This would be on the basis that both parties are willing to share the extra cost and inconvenience of having the pool open and possibly opening it themselves. As noted earlier, if no agreement could be reached, Samuel is in opposition to make a final determinative decision. References 1 Karl J Mackie, A Handbook of Dispute Resolution: ADR in Action (Routledge London, 2002) 2 Directly quoted from the Question. 3 Karl J Mackie, A Handbook of Dispute Resolution: ADR in Action (Routledge London, 2002) Ch 7 4 Karl J Mackie, A Handbook of Dispute Resolution: ADR in Action (Routledge London, 2002) 77-3 5 Charles B Craver, Negotiation Styles: The Impact on Bargaining Transactions, (2003), 58-APR Dispute Resolution Journal 48. 6 Roger Fisher and William Ury, Getting to YES Boston: Houghton Mifflin Co, 1981. 7 Charles B Craver, Negotiation Styles: The Impact on Bargaining Transactions, (2003), 58-APR Dispute Resolution Journal 48, 51. 8 Charles B Craver, Negotiation Styles: The Impact on Bargaining Transactions, (2003), 58-APR Dispute Resolution Journal 48, 52. 9 Charles B Craver, Negotiation Styles: The Impact on Bargaining Transactions, (2003), 58-APR Dispute Resolutio n Journal 48; Bryan M Downie, When negotiations Fail: Causes of Breakdown and Tactics for Breaking the Stalemate, [1991] Apr Negotiation Journal 175; Howard Gadlin, Careful Maneuvers: Mediating Sexual Harassment, [1991] Apr Negotiation Journal 139. 10 Karl J Mackie, A Handbook of Dispute Resolution: ADR in Action (Routledge London, 2002) 77-3 11 Wade, JH The Last Gap (Gasp) in Negotiations. Why it is important? How can it be crossed? (1994) Bepress paper, 4 https://works.bepress.com/john_wade/9 12 McLean, Duncan, Strategies and Methods in Mediation and Communication with High Conflict People (2013) High conflict behaviours. Paper 1, 15/24 https://www.civiljustice.info/highconflict/1 13 McLean, Duncan, Strategies and Methods in Mediation and Communication with High Conflict People (2013) High conflict behaviours. Paper 1, 15/24 https://www.civiljustice.info/highconflict/1 14 Bryan M Downie, When negotiations Fai l: Causes of Breakdown and Tactics for Breaking the Stalemate, [1991] Apr Negotiation Journal 175 15 National Alternative Dispute Resolution Advisory Council. 16 National Alternative Dispute Resolution Advisory Council, Dispute Resolution Terms: The use of terms in (alternative)dispute resolution (September 03)Australian Government Attorney Generals Department, 9 https://www.ag.gov.au/LegalSystem/AlternateDisputeResolution/Documents/NADRAC%20Publications/Dispute%20Resolution%20Terms.PDF 17 Capolingua v Phylum Pty Ltd (1991) 5 WAR 137
Sunday, December 22, 2019
The Strength Of A Woman. War Can Have Long Lasting Effects
The strength of a woman War can have long lasting effects even after its all over. In the poems ââ¬Å"I am mirrorâ⬠by Claribel Algeria woman from Nicaragua shows us that numbness is one of the effects of living through war. In ââ¬Å"an Iraqi Eveningâ⬠by Yusif Al-Saigh he talks a family enjoying a peaceful time at home and a mother silently saying a prayer while preparing super for her family. Naser Morina tells us in the article ââ¬Å"Obsessive ââ¬âCompulsive and Posttraumatic Stress Symptoms among Civilian Survivors of Warâ⬠that women have a high rate of obsessive- compulsive symptoms. In ââ¬Å"The Poetry of Claribel Alegriaâ⬠they talks about Claribelââ¬â¢s work as a poet and how her work got her banned from El Salvador for talking about some touchy subjectâ⬠¦show more contentâ⬠¦They will go through so much silent pain and their children and spouses wonââ¬â¢t even know what they are going through. They will still go to work, cook , clea n and take care of everyday situations all while suffering for something that will probably stress someone else out. In the Poem ââ¬Å"An Iraqi Evening ââ¬Å" Yousif Al-Saââ¬â¢igj talks about a family at during war time. ââ¬Å"Breaking news coming shortly. The entire house becomes ears ten Iraqi eyes glued to the screen in frightened silence.â⬠(page 594) The whole family is under stress not knowing what is going on or what is going to happen. The motherââ¬â¢s is the strength of the family she remains calm ââ¬Å" Smells mingle: the smell of war and the smell of just baked bread. The mother raises her eyes to a photo on the wall whispering ââ¬â Mau God protect you and she begins preparing supperâ⬠( Al-Saigj 594) That shows that through all the fear the mother remains calm say a prayer and continue on without alarming her family. 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Saturday, December 14, 2019
Airtel Marketing Strategy Free Essays
Integrated Marketing Communications Group-8, Sec-C Ajit, Anuj, Prateek, Rohit, Vaibhav AIRTEL: Evolution ? ? ? ? Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia, Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL ? 4Pââ¬â¢s ? Product: Airtel is the fifth largest telecom operator in the world with about 230. 8 million subscribers across 19 countries ? It provides mobile, fixed telephony as well as broadband and subscription television services Airtel won 3G licenses in 13 telecom circles of India ? Product differentiation is limited so main USP is uninterrupted services and troubleshooting support ? ? Price: Price in the telecomm industry are close to similar, hence main focus is on customized payment plans ? User is free to choose between plans which favor cheaper SMS? s or calls ? Pay-per-second of usage v/s Pay-pe r-minute of usage is the latest attraction ? 4P+2P+3P for AIRTEL ? 4Pââ¬â¢s ? Promotion: ? Promotions are usually in multiple formats as discussed further in slides Main focus is connectivity, customized plans as well as dependable network ? Place: ? Airtel has separate plans for each of the regions ? Rural customers get more support and focus is on basic services ? Urban customers are main targets for value added services and accordingly Airtel designs its product offerings and communication plans 4P+2P+3P for AIRTEL ? 2Pââ¬â¢s ? People: ? Involvement of people with Airtel has increased with campaigns like ââ¬Å"har ek dost zaroori hota haiâ⬠? Final offerings are also highly customized to friend group discounts and so on ? Pack Design: Pack design is kept red to re-inforce Airtel Brand ? Description of Plans is also evident 4P+2P+3P for AIRTEL ? 3Pââ¬â¢s ? Peer -to-peer: ? High rate of communication to increase peer-to-peer interaction and reviews especially in rece nt stages ? Personalization: ? Personalization is constantly on rise especially with value- added-services ? Participation: ? Airtel has tried to conduct contest every now and then to maximize customer participation but due to high brand clutter it is difficult Media Vehicles ? ? ? ? ? ? Above the line Advertising ? Television ? Radio Print Media ? Out-of-home ? Cinema Below the line Advertising ? Trade Scheme ? Consumer offer ? In-shop and shop-front activities Direct Marketing Events Buzz Digital Communication Ad Agencies ? Creative Agency- JWT India ? ? ? ? Airtel ended its 15-year-long relationship with creative agency, Rediffusion ââ¬â YR on Aug, 2010. Rediffusion has handled the brand since its inception in 1995 The Airtel account is worth Rs 400 crore in terms of ad spends This also led to change in their logo Madison Media handles ? ? The media duties for Airtel for more than five years now It also handles out-of-home and digital for the brand too Airtel TV Commercials TV Ad Campaigns by Airtel ? ââ¬Å"Har ek friend zaroori hota haiâ⬠? Purpose: ? The commercial for Airtel aims to make the brand trendier for the youth, while attempting not to alienate its older target audience set ? To position Airtel as a brand that embodies friendship, and helps all sorts of friends connect with one another ? TV Advertisement analysis: ? The commercial depicts different kinds of friends one has, and how the presence of each one is necessary in some way or the other ? A jingle penned by film lyricist Amitabh Bhattacharya, makes use of ââ¬ËHinglishââ¬â¢ and popular youth lingo, and has the story of different categories of friends, such as the one who wakes one up during the wee hours for help, or another who may give you company during your financial crunch days ? The jingle ends with ââ¬ËHar ek friend zaroori hota haiââ¬â¢, and with the message that Airtel keeps one connected to their friends TV Ad campaigns by Airtel ? ? ? ? ? ? ? ââ¬Å"Dil jo chaahe paas laayeâ⬠ââ¬Å"Baat karne se hi baat banti haiâ⬠ââ¬Å"Do airtel bajenge to tarakki main char chand lag jaengeâ⬠ââ¬Å"Dil jo chahe pass layeâ⬠Kuch bandhan atoot hote hain, jaise Airtel ka networkâ⬠ââ¬Å"Airtel internet 3G parâ⬠ââ¬Å"Express yourself â⬠â⬠Har ek friend zaroori hota haiâ⬠Ad ââ¬Å"Do airtel bajenge to tarakki main char chand lag jaengeââ¬Å" Ad ââ¬Å"Dil jo chahe pass layeâ⬠Ad ATL-TV ? ? ? It creates Pervas iveness, allows Airtel to be in the eyes of the audience all the time Even though the audience is not obligated to pay heed to the advertisements, the high creativity quotient of the Airtel Ads makes it virtually impossible for the audience to turn a blind eye to them The Ads are very high on the use of imagery and music ATL-TV ? ? ? The genius of the Oscar winning music director A. We will write a custom essay sample on Airtel Marketing Strategy or any similar topic only for you Order Now R. Rahman is the man behind the catchy tune Airtel advertises more on its brand and its values than its products and services Most ads just establish the value and beliefs of Airtel than establishing its services like mobile, telephone, or broadband ATL-TV ? ? The likes of Sachin Tendulkar, Shah Rukh Khan, Saif Ali Khan, Kareena Kapoor, Vidya Balan, A R Rahman have all been brand ambassadors of Airtel at some point or the other One of the key reasons for the lasting impact of the Airtel ads is the reinvention of the content displayed TV (Sponsorship) ? ? Leading sponsor of Kaun Banega Crorepati Airtel subscribers were given a special chance to directly enter KBC ? Participation to the show was only restricted to the Airtel subscribers and BSNL/MTNL landline users for the first couple of seasons. Sponsor of Indian Idol ? Airtel subscribers got an exclusive chance to enter the show TV (Sponsorship) ? ? BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013 On 9 May 2009, Airtel signed a major deal with Manchester United Football Club TV (Sponsorship) ? ? In 2009, Airtel had signed a three-year deal orth Rs 150 crore with official tournament broadcaster ESPN Star Sports for the title sponsorship of the T20 league. Airtel signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season Print Media Radio ? Bharti Airtel is among the top two advertiser on radio in India (1% share) ? Promotional ads released by Airtel on radio: ? ? ? ? ? ? ? ? Mobile recharge Score kya hua? Aaj ka kya plan hai? EMI Airtel World Cup Pack Airtel happy Recharge Airtel Minimum Recharge Marathon Airtel ââ¬â radio ad jingle Consumer Sales Promotions ? ? ? ? ? ââ¬Å"Friendzâ⬠pre-paid plan for youth Ladies Specialâ⬠plan ââ¬Å"Seniors planâ⬠for discounts to senior citizens Executive Corporate Plans ââ¬Å"Family Celebrations offerâ⬠ââ¬â Sp ecial discounts in Call rates SMS services Promotional Campaigns ? ? ? ? ? ? ? Airtel Jai Hind AD Campaign Leadership campaign Quality Time Campaign Magic Dalo Say Hello Launch campaign Magic Hai to Mumkin Hai campaign Call Karo Sona Jeeto campaign Promotions: Health Campaigns ? ? ? ? Airtel and Wockhardt hospitals together launched a ââ¬Å"Good Healthâ⬠campaign to mark World Health Day on April 7 Comprised two health check-ups at discount of 75% Post-paid subscribers of Airtel could avail the Wockhardt master health check up at Rs 799 against a original cost of Rs 3200 Also available as part of the campaign was the Wockhardt Heart Check at Rs 499, aginst Rs 2400 Grameen Mobile Puratchi: Rural Markets ? ? ? This scheme was for more than 45 lakh society members of IKSCL (IFFCO Kisan Sanchar Coopreative ltd) Farmers had five free Value Added Services under this scheme. The farmers had five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, rural health initiatives on a daily basis The pack for farmers ranged between Rs 1299 and Rs 4000 along with the mobile phone. Direct Marketing ? Direct marketing techniques used: ? Email Marketing ? Display Ads, Social Media sites ? Location based marketing tools, QR Codes ? Telemarketing to customers Events (1/2) ? To reach their target audiences, Airtel has sponsored various TV programmes like ? Big Boss ? Indian Idol ? Super Singer ? Indian Sangeet awards ? Bol Baby Bol Events (2/2) ? Airtel has sponsored various events like ? Indian Grand Prix 2011 ? Champions League T20 ? Delhi Half Marathon ? Border-Gavaskar Trophy, other cricket tours ? Indian Fantasy League ? Indian Golf festival Buzz ? ? ? Launch of Blackberry, tie up with RIM Indian Grand Prix 2011 Social Networking sites ? Facebook, ? Twitter Airtel Simulator Challenge Airtel Out of Home Advertising ââ¬â Hoardings ? ? ? ? Launching 360 degree campaign, spread over 43 days, rolled out in metros, mini metros in association with Madison media plus group Want to make the brand the part of every day life of costumer. Depict Airtel as youthful, vibrant dynamic brand Gantries, bus shelters pole, neonââ¬â¢s, traffic timers, unipoles, dropdowns, public utility branding, station branding etc are the form of advertisements involved Airtel Out of Home Advertising ââ¬â Transit Medium, Street Furniture ? ? ? ? To communicate from door to door Seek more attention of the customer Key nodal points of market and high traffic points, TG dwelling and the concentration area Sky ballon branding, boat branding, Cycle branding, Airtel Product Placement Months before the announcement of the August 22nd iPhone launch, fanatics in India were screaming for their shot at iPhone 3G mania. You would think from the crowds in the photo that the Airtel iPhone launch in Mumbai, India was a raging success. Think again! One cult of iPhone follower present at Airtelââ¬â¢s testical festival knows otherwise. Airtel Branded Entertainment ? ? ? Way to create buzz The ads can be flashed in between the various highly watched TV serials or can be sponsors of some big movies Cricket matches, Super star awards, Dance, singing competitions Airtel Sensory Branding ? Through its signature tune ? Its unique color and logo ? Having celebrities like Sachin Tendulkar and A. R. Rahman Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 Digital Communication: Web 2. 0 CSR Initiatives ? ? ? Initiative of opening ââ¬Å"Airtel Ashianaâ⬠for underprivileged children at the Mohali office of Airtel Tied up with an NGO to distribute daily surplus food to needy children ââ¬Å"Airtel Experience Centre by Access MOâ⬠for the benefit of visually impaired people as well as people from deprived section of society CSR Initiatives ? ? Bharti foundation, the philanthropic arm of Bharti Enterprises was established in 2000 with a vision to help underprivileged children and young people of our country realise their potential In the process of setting up a 1000 ââ¬Å"Satya Bharti Schoolsâ⬠to deliver high quality education to underprivileged children in the deepest rural pockets The First Mover Advantage 1. Electronic recharge 2. Hello Tunes 3. Airtel Live! 4. Portfolio Manager 5. Song Catcher 6. Easy Music 7. Black berry handsets 8. M-cheques Airtel- Retail Media ? ? ? ? Presence of recharging options through an extensive network of small stores/big retail stores/small or big retail shops/pan shops etc Easy way to recharge option by keeping a specific number digit for a particular type of recharge option Availability of new sim cards free of cost to increase the customer base at various outlets Airtel owned stores and Airtel galleries present in every district to address customer queries more responsibly Social, Ethical Legal Issues ? ? VAS Fraud ? There has been lot of criticism about Airtel for its unauthorized VAS activation ? Many of its services were activated automatically according to a complaint ? Several thousands of users were falsely billed ? In return Airtel launched STOP/START 121 services for such issues ? Alternatively, one can sign up on the ââ¬Å"Do Not Disturbâ⬠list to avoid all telemarketing calls and SMS Controversy ? Bharti Airtel(India) was issued notices by Telecom Regulatory Authority of India(TRAI) for violation of Mobile number portability(MNP) Regulations. According to TRAI, it had received complains from customers regarding wrong rejection of porting requests by telecom operators Social, Ethical Legal Issues ? ? Silcon Concept has dragged Airtel to the Federal High Court over allegedly making a publication to the claimant? s customers and subscriber by means of voice call, text messages or SMS informing them that the claimant is a band of fraudste r (Oct, 2010) The CCC of ASCI has concluded that Airtel? s advertisement (campaign ââ¬ËDil Titliââ¬Å¾) is misleading, as the viewer of the TV commercial is led to believe that Airtel Digital TV has superior picture uality because of MPEG4 or DVBS2 technology (Jan, 2010) ââ¬ËDil Titliââ¬Ëcampaign Social, Ethical Legal Issues ? ? ? The AIRTEL Digital TV advertisement offering ââ¬ËFree Regional Pack for lifeââ¬Å¾ was accused of being misleading as the DTH licence was valid only up to May 2018 (Feb, 2010) The CCC of ASCI found the claim made in the SMS ad that Airtel Digital TV Recorder is High Definition capable as misleading BSNL has accused Airtel of unfair trade practices over the private operatorââ¬â¢s claim that it is the only mobile telecom service provider in Jammu Kashmir (JK) (Dec, 2004) Thank You How to cite Airtel Marketing Strategy, Essay examples
Friday, December 6, 2019
Eletronic Banking Essay Research Paper Corey Melke5299 free essay sample
Eletronic Banking Essay, Research Paper Corey Melke 5/2/99 BUS 256 Mr. Hunkins ELECTRONIC Banking The Electronic Banking Association ( EBA ) is a non-profit organisation established to make one simple thing-help more people get started with electronic banking. Here # 8217 ; s why. Who taught you how to compose paper cheques? Probably your parent # 8217 ; s right? Well, who # 8217 ; s traveling to learn you how to compose electronic cheques? Probably NOT your parents. That # 8217 ; s where they come in. E-banking is so much more convenient and so much quicker that everyone should cognize about it. The EBA was established as an independent beginning of helpful information about electronic banking for consumers and concerns. Financial establishments, merchandisers, and other fiscal service houses really provide fiscal e-commerce services, but the Electronic Banking Association ( EBA ) proctors advancement in the fiscal e-commerce industry and provides information that will enable users of those services to go better informed and to turn up suppliers of the services they seek. We will write a custom essay sample on Eletronic Banking Essay Research Paper Corey Melke5299 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everyone hates paying measures. It # 8217 ; s time-consuming, frustrating, and you have to cream that atrocious envelope gum. But non with e-banking. You # 8217 ; ll pass less clip paying measures, and more clip making fun material. Here are some advantages to e-banking: No more paper cheques. Your computing machine remembers who you write cheques to. You merely come in an sum so point-and-click. You # 8217 ; ll neer run out of cheques once more. No more fusss. You can schedule your payments in progress, so they # 8217 ; ll acquire paid while you # 8217 ; re on holiday or off on concern. Electronic payments are processed rapidly, in every bit small as 24 hours to 5 yearss ( unlike a paper cheque sent in the mail, which takes an norm of 10 yearss to post ) . No more envelopes to cream. No envelope gum. No paper cuts on your lingua. And you can halt composing your return reference once more, and once more, and once more. No more author # 8217 ; s spasm. It takes everlastingly to compose cheques and references every month. E-banking cuts that clip to practically nil. No more casts. With e-banking, there # 8217 ; s no postage and your measures are processed rapidly # 8211 ; whenever you want them paid. You can pay your measures online, so it merely makes sense to have them that manner, excessively. This is called # 8220 ; Electronic Bill Presentment, # 8221 ; and more and more concerns are traveling to offer it. No more lost measures. Your Canis familiaris can # 8217 ; t eat electronic measures. Your childs can # 8217 ; t mislay them. And you can # 8217 ; t lose them under a stack of catalogs. Wage measures when you want to. Not when the station office decides to present them. Snap to see it. Click to pay it. Your measures appear right on your computing machine screen and look much like the printed measures you are used to acquiring. But the difference is you can pay them with J ust the chink of a mouse. Better record maintaining. All your charge and payment information is kept in one convenient location, non in mussy composition board boxes or goodness merely knows where else. You can pay your measures online, so it merely makes sense to have them that manner, excessively. This is called # 8220 ; Electronic Bill Presentment, # 8221 ; and more and more concerns are traveling to offer it. In add-on to paying measures online, you can acquire current information any clip you want it. So you can acquire up-to-date history balances, transportation financess, obtain information about cheque glade ; all kinds of things. You can import this information straight into today # 8217 ; s popular fiscal direction plans such as Quicken? without holding to re-enter it. You buy things all the clip with recognition cards, right? Well so, those are electronic minutess merely like these. Today # 8217 ; s latest Web browsers have sophisticated encoding that # 8217 ; s really unafraid. What # 8217 ; s more, electronic cheques are safer than holding paper cheques lying around where anyone can obtain and misapply your history information. Experts predict it would take a hacker over 2,000 old ages to check 56-bit encoding. Yet many fiscal establishments today require a browser that supports 128-bit encoding, which would take about 12,710,204,652,610,000,000,000,000 old ages to check. Now that # 8217 ; s secure. ( Beginning: Byte Magazine ) When you # 8217 ; re ready to open an e-banking history, you can have more information on security, every bit good as a recent browser that supports 128-bit encoding, through your fiscal establishment or at the Netscape and Microsoft Web sites. In the clip it takes you to pay your measures the antique manner, you can be up and running with e-banking. Best of all, one time you enter who you pay measures to, you # 8217 ; ll neer have to re-enter that information. Your fiscal establishment may offer e-banking via the Web or a personal fiscal director or both. Web-based e-banking is by and large easier and quicker to put up. All you # 8217 ; ll need is a recent browser that supports U.S. encoding. To utilize your fiscal establishment # 8217 ; s personal finance director, you # 8217 ; ll need the package from that establishment. How to put up an online history ( You # 8217 ; ll need a checking history established with the fiscal establishment foremost. ) : 1. Have of import information Handy ( history Numberss, driver # 8217 ; s licence, societal security figure, recognition card Numberss, employer contact info, old reference ) . 2. Travel to your fiscal establishment # 8217 ; s web site. 3. Click to the e-banking page of the site. 4. Fill out and subject the on-line e-banking registration signifier. 5. Within a few yearss your fiscal establishment will direct you a e-banking start-up bundle that will incorporate a user ID, watchword and web site reference with instructions on how to get down e-banking. That # 8217 ; s all there is to it! You # 8217 ; ll be amazed how convenient e-banking is. Try it one time, and you # 8217 ; ll neer travel back.
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